Distributor Case Studies

The Image Group

Project Overview

The Image Group, a promotional products distributor, was looking for a website solution to offer their customer, Textron.

Textron's current company store website has branded products in inventory and ready for immediate shipment with no minimum order requirement. The Image Group wanted to provide Textron with an Idea Shop website which would include a full catalog of promotional products from a variety of industry suppliers intended to compliment the stock, pre-designed items offered on the Company Store site.


To avoid confusion on the part of the buyer, it was necessary to keep the Company Store website separate from the Idea Show website, since one shopping cart was for in-stock branded products and the other shopping cart was for custom orders.


The new DC-hosted Idea Shop website, had to replicate the look and feel of the Textron Company Store on a DC-hosted website.

The goal was to preserve the user's shopping experience as they transition from the Company store to the Idea Shop and back again.


DistributorCentral built a website on the DC platform that replicates the design of the existing Textron Company Store and provides navigation that quickly links the user back to the company store when they choose to do so.



The Image Group has the ability to limit the items offered in the new store by creating a catalog from their list of preferred supplier partners.

Services Offered

Custom catalog creation - pulls products only from The Image Group's approximately 40 preferred supplier partners. Gave option as to whether Idea Shop website should be standalone domain name or a host header for existing domain. Merchant Account & credit card processing functionality. Under Distributor Pro account tier, The Image Group would have the ability to upload custom Textron images to supplier's products.

"We were looking for an e-commerce enabled product search option for our client, Textron Systems, which allowed us to create a consistent look and feel to an existing company store we host for them. Another key we were looking for was the ability to control the suppliers available in the search to our preferred supplier network. After researching a number of different options, we turned to DistributorCentral to assist us in putting this site together. Their team was knowledgeable, responsive and a pleasure to work with. They completed out project in a short time frame and delivered a product that our client is thrilled with. Through this process we have made DistributorCentral our preferred partner for this platform and are currently running several DistributorCentral sites for other clients, and are continuing to add more. DistributorCentral has proven to be a terrific partner and we look forward to continuing to grow our success together."

David Berland, CAS
The Image Group, Inc.
Senior VP, Sales & Marketing

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