Take a look around you. Do you see a pen, a calendar, a hat, a cup, a shirt, a letter opener, a ruler, a key tag, anything that has a personal or business use that was given to you by a business for FREE!?
I'm almost willing to bet that from where you sit reading this you will be able to find at least two Ad Specialties lurking right in your house or office. Things you use every day that always remind you that you should shop at Joe's, or buy gas at Fred's, or eat at Judy's or that you should wear a certain brand of shoe, etc.
An ad specialty, there are an estimated 150,000 products that can be sold as ad specialties, is anything that carries an advertisement for a business or product. Some are given away by the business and many are actually purchased. For instance, you may get a calendar each year from the local convenience store. That's a freebie. However, you may purchase a T-shirt that touts a certain brand of clothing or sports team. These are ad specialties that are purchased.
