| Frequently Asked Questions
If you're reading this, you're interested in, and probably looking for, a promotional item. Do you have an upcoming trade show or other event? Are you looking for an item to include in your next direct mailing? or...as a "leave behind" for your sales reps. There are thousands of promotional products and thousands of ways to use them.
What's the value in Promotional Products?
Promotional products give you the most BANG for your buck when it comes to your advertising needs. Getting your information in the hands of potential customers is what it's all about, and nothing does the job better than promotional products.
In fact, the use of promotional products is one of the fastest growing forms of advertising utilized today. And like any successful advertising campaign, the purpose of using promotional items is to get your message seen and attract potential consumers.
Studies have shown that promotional products outlast most types of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come. Best of all, there are 1000's of unique promotional products to choose from, and price ranges to meet any financial plan. Whether your budget is $10 or $10,000, a vast array of products are available for you to choose from to accommodate your needs.
Why are Promotional Products so great for advertising?
They promote image and brand awareness. They also can be a valuable tool for introducing or reinforcing marketing of products and services. Promotional Products are great for generating sales leads, for example at trade shows or corporate events.
What are promotional items?
Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't come to mind immediately when you think about promotional items. The bottom line is that pretty much anything can be imprinted, and the uses of promotional products are so broad there's a situation when any item may be the perfect part of a promotion.
What do promotional products do?
A better question might be, "What do you want them to do?" A well executed promotional product can drive traffic to your trade show booth, remind someone who they should call when their car breaks down, provide a memorable introduction to a new product or service, you name it, they can do it. Just like any form of marketing or advertising, a successful promotion has to start with a clearly defined goal and an understanding of the target audience. Product selection and artwork need to be driven by the overall objective and context in which the item will be used.
What factors do I need to consider when purchasing promotional products?
An important part of selecting the right product for your needs is considering how you will customize it. In addition to the function of the item, the type of product you select may be influenced by price, the size of the imprint area, the number of colors that can be printed on the item and the production time required. Customization options should always be considered as a part of product selection.
Does it have to be this complicated?
Luckily, the answer is no. We can help buyers put together effective promotional products. Think of us as your personal promotional marketing department. We'll work with you to turn your goals and ideas into a promotional item that can achieve them.