Trade Show Giveaways
Attending a trade show is a major investment for your business. You want to get noticed, capture quality leads and ultimately, get more business. There are right ways and very wrong ways to exhibit at a trade show. It’s so important to put your best foot forward, engage your audience, and lure them into your booth so you have the opportunity to tell them more about what you do. And what better way to lure someone into your booth than with company branded chocolates to hand out at the show? Trade show giveaways are big business and you can put your logo on virtually anything and everything these days. If you are looking for unique trade show giveaways, then you want some chocolate with your name on it.
Why chocolate? The rule of thumb for a truly unique trade show giveaway is to be interesting, make an impression, appeal to the senses, and be memorable. Company logoed chocolate is a home run when it comes to those criteria.
You can certainly make the case that chocolate is interesting, with unlimited options for custom shapes, unique flavors and vibrant packaging.
Make an Impression
A good, high quality chocolate will definitely make a positive impression on even the most distinguishing palate.
Appeal to the Senses
Chocolate appeals to all of the senses: Imagine this. You are at a trade show and walk up to a booth. They have a bowl of foil wrapped chocolates on the counter. You See the chocolate wrapped in brightly colored foil, you reach out and grab one and Touch the wrapper as you begin to unpeel the foil, Hear the foil as you open to reveal the chocolate awaiting inside, Smell the chocolate as you pull off the wrapper and finally, Taste the delicious and creamy chocolate as you put it in your mouth. Yummy.
Who wouldn’t remember the experience above? Enlisting all of the senses helps with memory recall and experiencing a really good piece of chocolate will help you remember where you got it.
But not just any chocolate will do. The chocolate must be high quality, delicious, fresh, and not waxy in texture or taste to have a positive impression on your potential new customer. We’ve all had those waxy chocolates that you bite into and end up throwing the rest away. Don’t leave them with a bad taste in their mouth.