What's the value in Promotional Products?
Promotional products give you the most BANG for your buck when it comes to your advertising needs. Getting your information in the hands of potential customers is what it's all about, and nothing does the job better than promotional products.
Studies have shown the promotional products outlast most any type of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come. Best of all, there are 1000's of unique promotional products to choose from, and price ranges to meet any financial plan. Whether your budget is $10 or $10,000, we have a vast array of products for you to choose from to accommodate your needs.

Why are Promotional Products so great for advertising?
They promote image and brand awareness. They also can be a valuable tool for introducing or reinforcing marketing of products and services. Promotional Products are great for generating sales leads, for example at trade shows or corporate events.

What if I have never used Promotional Products before, where do I start? How do I pick the right item?
If you have never used Promotional Products in past marketing programs I am sure you have received Specialty Advertising pieces in the past. If you can't decide on just the right item, give us a call or shoot us an email. Our experienced and dedicated staff will be more than happy to assist you throughout the entire order process. Please have a little bit of information ready when you call and we promise a painless order process. Please know approximately how many people are intended to receive your Custom Promotional Item, when do you need it by (is there a specific date and time), what are you hoping to gain from your marketing strategy (always helpful to know the desired outcome when we are going through the creative process), and of course the budget. Although we always work within your budget and specialize in low quantities it never hurts to some boundaries.

 

Marketing Your Business With Promotional Products

In today's information-intensive worl, it's hard for any business to attract potenial customers. But promotional products offer a unique opportunity to get your company's name out to it's target market - and keep it there.

The promotional items that you choose are limited only by your own creativity.

They can range from market proven-proven goods - such a calendars, coffee mugs, and baseball caps - to innovative itesm like candy and nuts, stadium blankets, toy cars and trucks, and first aid kits. Whatever items you pick, all should bear your logo and contact information. For more ideas check out our Weekly Specials.

No matter what route you take or which items you select, be sure you maximize your investment. Here are a few tips to make the most of this time tested sales and marketing resource:

1. Set clear goals for your promotion. Think about what you want these products to do for your business. Should they build awareness of your company?  Boost sales? PRovide a way to thank your customers? Have clear goals in mind from the start in order to purchase items that make sense for your business.
2. Set a budget and stick to it. Putting your logo on a coffee mug or a mouse pad tells customers that you've arrived and you're in business for the long haul. Avoide overspending: Itdenitfy your costs up front, factor them into your overall marketing budget and pricing stratagy, and keep track of all exspenses - especially indirect costs like shipping and handling and storage.
3. Seek out partnership opportunities. If you would like to offer gifts at one of your events, ask one of your suppliers to share the cost. In exchange, recognize them by placing their logo on the gift. Joint promotional efforts strengthen relationships with suppliers and make a statement about your commitment. 
4. Recognize the limited shelf life of most promotional products. Don't buy more than you need. A lot of businesses have stockrooms full of outdated promotional items. 
   
   Promotional items can be a silent salesperson for your products or services. Keeping these tips in mind will help you to make the most of your promotional items' potential.

By Bob Leduc
Here are 5 selling tips to help you increase your sales. All 5 work for any business. They're effective for both online and traditional offline marketing. And they won't cost you anything to implement.

1. Lead with Your Biggest Benefit
What's the biggest benefit you offer to customers? That benefit is your strongest selling appeal. Use it to attract prospects to your promotional message.

State your biggest benefit in the headline of your ads. Put it in the first sentence of your sales letters. Include it in a title at the top of your web page. Use it as the opening of your audio or audio-video promotions. Leading immediately with your biggest benefit captures your prospect's attention and provides a compelling reason to continue reading or listening to your message.

2. Promote One Thing at a Time
Promote only 1 product or service at a time. It limits your prospect's buying decision to either "yes" or "no". Every "yes" answer produces an immediate sale.

Avoid promotions requiring prospects to make more choices after making the decision to buy. Some won't be able to make a clear choice. They'll avoid the risk of making a wrong choice by making NO choice -- and you lose the sale you already had.

You can develop separate promotions for each product or service you sell. Or you can combine several products and services into one package for one price. But always make your prospective customer's buying decision a simple "yes" or "no". It produces the maximum number of sales.

3. Personalize Your Approach
More people will buy from you when they feel you are talking directly to them about their individual needs. Develop customized versions of your sales message to cater to the specific interests of prospects in each market you target. Use the language and style of prospects in each market to communicate your message to them.

It's easy to use different versions of your sales message when you control who gets it. But how can you personalize your web site to appeal to prospects in one market without losing your appeal to other prospects visiting your site?

One way is to create special web pages for prospects in each market you target. Customize the content of each to appeal to prospects in that group. Then add a link to each of these special pages on your home page.

4. Provide Specifics
Marketers often describe their product or service with words like, "It's fast, easy and inexpensive". But a specific description of how fast, how easy and how inexpensive will generate more sales.

For example, a general statement like, "Our clients get more sales", is dull. It won't produce sales. Replace it with a specific statement like, "Most of our new clients enjoy at least a 17 percent sales increase in the first month". This statement creates excitement. It motivates prospects to sign up now so they can start enjoying that 17 percent increase in THEIR sales.

5. Dramatize Feelings
Customers usually buy on impulse, not logic. They base their buying decision on how they feel about your product or service. Get them excited about using your product or service and you'll increase your sales.

Revise your ads, sales letters and web pages to dramatize the emotional rewards your customer will experience when using your product or service. Use vivid word pictures to help them imagine themselves already enjoying those benefits. For example, a financial planner could describe what it feels like to enjoy an affluent lifestyle without debt.

Each of these 5 selling tips will help you increase your sales. They produce immediate results. And they won't cost you anything to implement.