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SPREAD THE WORD
AND CELEBRATE! AND KEEP IT UP! |
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Too many people go through their
ISO program and don't do anything to
celebrate their success or promote their qualification
to their customers and potential customers. One of the reasons for
implementing ISO is to be more attractive to customers. You should
look on your success as an opportunity to tell customers and
potential customers how good you are. As a Cavendish Scott, Inc.
client your ISO documentation is process based, reflects your
organization and is somewhat unique. That is something to boast
about. |
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There are many ways to tell
customers (email, mail, advertising) but an open house is a
tremendous idea. Have staff wear special tee-shirts, give away
mugs and push your abilities. Send out calendars, mouse pads and
even water bottles with a special message. And do it more than once
- regularly even. You have a real reason
for promotion. And potential customers often need an
excuse to look at you. |
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The objective of ISO is to provide
structure, organization and discipline that will lead to tangible
improvements. It is important to keep this message in the
forefront of employees so that they can positively contribute.
"Tangible" improvements! Positive communication to customers!
Recognize and support staff with awards,
rewards and giveaways. Team
members get beverage cups, people who do a good job with the auditor
get a Frisbee and the internal audit team gets tee-shirts and caps.
A low budget with a high return. |
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Here are some
promotional product ideas that you can use to recognize and support staff,
and alert customers and potential customers to your success and
improvements. |
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