The following are excerpts from "The Power of Promotional Products, by Maria Carlton and David Blaise."
What Are Promotional Products and Why Are They So Popular?
The Power of Promotional Products comes from their ability to get an effective, targeted marketing message in front of exactly the prospects and clients you need to reach and keep it there without the waste associated with other media. While broadly considered to be any useful item featuring a company logo, name or advertising message, the very best promotional products don't just brand, they generate actual, measurable results.
The Four Factors of Successful Promotions:
1. Audience-appropriate product. The most compelling marketing message in the world will be lost on the recipient if the promotional item itself is not the appropriate to the targeted audience.
2. Effective marketing message. Too often, promotional products convey only company names or logos without any strong benefit statement, advantage or call to action. It generally costs no more to add these things to the imprint, but the effect it can have on the entire campaign can be dramatic.
3. Targeted, qualified recipients. Very few companies can afford to market to everyone. So each promotion should be geared toward the individuals most likely to generate positive results for you.
4. The right time. It's been said that the difference between salad and garbage is timing. This is equally true of marketing. The perfect marketing message delivered either too soon or too late will not produce the desired result.
However, when you imprint an audience-appropriate promotional product with an effective marketing message and deliver it to a qualified group of recipients at the right time, you dramatically increase your likelihood of success. The best promotional products advisors in the world are those who help their clients master the four factors of successful promotions."
What Products Are Most Popular?
There are over 650,000 items offered by the many promotional product suppliers/distributors, providing a wealth of choices to fit your target audience and message. So, which items are most popular? According to the Promotional Products Association International (PPAI), the top product categories sold by promotional product advisors/distributors are:
Wearables 29.3%; Writing Instruments 10.6%; Desk/Office/Business Accessories 7.6%; Calendars 7.0%; Bags 5.9%; Glassware/Ceramics 5.5%; Recognition Awards/Watches & Clocks/Trophies/Emblematic Jewelry 4.0; Magnets/Buttons/Badges/Ribbons/Stickers 3.5%; Automotive Accessories 3.5%; Sporting Goods/Leisure Products/Travel Accessories 3.3%; Computer Products 3.1%; Other 2.9%; Games/Toys/ Playing Cards/Inflatables 2.6%; Housewares/Tools 2.6%; Textiles 2.4%; Electronic Devices/Phonecards 2.3%; Personal Pocket/Purse Products 2.2%; Food Gifts 1.7%
At HYS Marketing Products, we will work with you to select the proper cost effective promotional marketing product(s) to reach and motivate your key decision makers.
Remember, effective promotions begin with a purpose! Contact us today....
